Accomplishments

Transformational public relations executive, professional storyteller, strategic media catalyst, and communications expert, who mesmerizes mass-market audiences, builds brands, and communicates to world-wide audiences. Drives multi-million-dollar brands through social media, innovation, customer acquisition, and organizational strategy. Adept at internal and external communications, including reputation monitoring and management. Skilled at crisis communications and media activities. Achieves great financial results for employers by infusing teams with an optimistic, trusting, and results-oriented spirit and strategy.

Accomplishments: Marketing & Communications Activation

NHRA YES

Program: A partnership with the National Hot Rod Association (NHRA) designed to introduce middle school students to the motorsports and aftermarket industry.

Result: During my tenure, I led SEMA's efforts to align with the NHRA's Youth & Education Services (YES) program to activate at NHRA races and interact with more than 30,000 students.

Battle of the Builders

Program: The creation of a ‘best in show’ event platform to generate consumer awareness using the vehicles, products, and personalities gathered annually at the SEMA Show.

Result: The SEMA Battle of the Builders (BOTB) is one of the most sought after builder awards. During my tenure, I oversaw the growth of the SEMA BOTB brand with multi-platform distribution, social media exposure to more than 25m and negotiated an annual television show on A&E.

Hot Rod Power Tour

Program: The HOT ROD Power Tour is a week long, multi-city event featuring more than 6,000 vehicles and 100k+ spectators.

Result: During my tenure, I managed growth of the HRPT with television broadcasts, regional media stories, and a national 'Publishers Media Tour' reaching trade schools across the route.

Public Relations/Media Interviews: Motor Trend