Programs

Background: In the summer of 2021, viral videos spread on social media showing a method of theft that focused on Hyundai and Kia vehicles. Media was critical, lawsuits began to pile up and consumers lost confidence.

Program: We launched multi-day mobile pop-up software installation clinics in Washington, D.C., St. Louis, New York, Chicago, Minneapolis, with plans to replicate in additional markets. As of July 2025, We earned positive media coverage and provided no-cost anti-theft solutions to more than 1.3 million affected vehicles. 

Watch Video: Hyundai Anti-Theft Clinic Summary Video

Program: The creation of a ‘best in show’ event platform to generate consumer awareness using the vehicles, products, and personalities gathered annually at the SEMA Show.

Result: The SEMA Battle of the Builders (BOTB) is one of the most sought after builder awards. During my tenure, I oversaw the growth of the SEMA BOTB brand with multi-platform distribution, social media exposure to more than 25m and negotiated an annual television show on A&E.  

Program: The HOT ROD Power Tour is a week long, multi-city event featuring more than 6,000 vehicles and 100k+ spectators. 

Result: During my tenure, I managed growth of the HRPT with television broadcasts, regional media stories, and a national 'Publishers Media Tour' reaching trade schools across the route. 

Program: A partnership with the National Hot Rod Association (NHRA) designed to introduce middle school students to the motorsports and aftermarket industry.

Result: During my tenure, I led SEMA's efforts to align with the NHRA's Youth & Education Services (YES) program to activate at NHRA races and interact with more than 30,000 students.